BMW Celebrates 40 years of the 7-series with the Jahre Edition

BMW Celebrates 40 years of the 7-series with the Jahre Edition

As a leader in the luxury automotive space, the BMW 7-series has continued to be stable for our brand as a leader in innovation for technology and comfort, and it's among the first cars to spring to mind when a mix of luxury and dynamics are a car-buying priority. 

To celebrate 40 years of its existence, the 7 Series gets a new special edition and limited model. The BMW 7 Series Edition 40 Jahre models are being produced in a limited quantity of 200 units and tailored to individual customer specifications at the BMW Dingolfing plant, which has served as the birthplace of these luxury sedans since as far back as 1977.

The new model features exclusive exterior and interior design features and will be making its world debut at the 2017 Frankfurt International Motor Show (IAA) on September 12. In developing the car, the focus was placed on top-quality materials.

There is a choice of two variants – The exclusive BMW Individual colour Frozen Silver metallic and the BMW Individual body colour Petrol Mica metallic which takes up on the tradition of discreet and elegant shades of blue used on the bodywork of BMW luxury sedans. 

Both colors offer unique iridescent effects and a unique impression of depth. The colors, which are applied in a particularly elaborate process, come in conjunction with the M Aerodynamics Package, the BMW high-gloss Shadow Line and 20-inch BMW Individual light alloy wheels in a V spoke design. A further exterior design feature is the edition signet designed exclusively for the model anniversary and located on the B pillar coverings and on the door sills.

Apart from painting and design, the 200 customers, are spoiled for choice: the short wheelbase G11 as well as the long version G12 can be ordered with any of the motors available to the 7 Series. The BMW 7 Series 40-year edition is available with four, six, eight and twelve cylinders, ranging from the 740e iPerformance plug-in hybrid with four-cylinder and electric assistance to the M760Li with V12 biturbo.

Stayed tuned for the more details of the Jahre debut.

Can't wait until September? Shop our latest 7 series inventory here.
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