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Short Answer - It's Our People

Long Answer - it comes down to our philosophy. That starts with a sales staff that doesn't pressure thanks to a no-commission pay structure. Follow that up with an open and honest price on every vehicle. We match the best employee pricing on every vehicle and THEN add on any factory rebates or incentives. No negotiations, no hassles. Maybe you can squeeze another dealer for a few dollars, but we know your time is worth more.

  1. Richmond BMW Midlothian

    12100 Midlothian Tpk
    Midlothian, VA 23113

    • Sales: 804 361 8758
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  • Monday 9:00 AM - 7:00 PM
  • Tuesday 9:00 AM - 7:00 PM
  • Wednesday 9:00 AM - 7:00 PM
  • Thursday 9:00 AM - 7:00 PM
  • Friday 9:00 AM - 7:00 PM
  • Saturday 9:00 AM - 6:00 PM
  • Sunday Closed
See All Department Hours

Dealership Hours

  • Monday 9:00 AM - 7:00 PM
  • Tuesday 9:00 AM - 7:00 PM
  • Wednesday 9:00 AM - 7:00 PM
  • Thursday 9:00 AM - 7:00 PM
  • Friday 9:00 AM - 7:00 PM
  • Saturday 9:00 AM - 6:00 PM
  • Sunday Closed

Parts Dept. Hours

  • Monday CLOSED (Memorial Day)
  • Tuesday 7:30 AM - 5:00 PM
  • Wednesday 7:30 AM - 5:00 PM
  • Thursday 7:30 AM - 5:00 PM
  • Friday 7:30 AM - 5:00 PM
  • Saturday 8:00 AM - 5:00 PM
  • Sunday Closed

Service Dept. Hours

  • Monday CLOSED (Memorial Day)
  • Tuesday 7:30 AM - 5:00 PM
  • Wednesday 7:30 AM - 5:00 PM
  • Thursday 7:30 AM - 5:00 PM
  • Friday 7:30 AM - 5:00 PM
  • Saturday 7:00 AM - 5:00 PM
  • Sunday 7:00 AM - 5:00 PM

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Welcome to Richmond BMW Midlothian


Richmond BMW is a distinguished BMW dealer serving Midlothian, Chester, Petersburg, and the Richmond, VA area. Richmond BMW has a wonderful reputation of providing wonderful automotive services in the Richmond metro. Our fundamental ambition is to ensure each guest receives the most intimate experience imaginable whether you're visiting Richmond BMW for financing a vehicle, shopping BMW auto parts, auto service, or shopping for a new BMW, used car,or Certified Pre-Owned BMW. As a result of our hard work and devotion to providing a extraordinary guest experience, Richmond BMW is one of the top-rated BMW dealerships in the state of VA. Check out some of our online reviews! With Richmond BMW and any Crown dealer, you have the option to lessen the amount of time you spend at a location when shopping for a car by using Clicklane, the first utterly online buying experience from Crown Automotive. Complete with an online loan marketplace, live trade appraisals, and instant loan decisions. It's a noteworthy and enjoyable new way to buy a car that is built to give you the most incredible car buying experience conceivable. Learn more about shopping with Richmond BMW online. Do you prefer the in-person dealer experience? No problem! With Clicklane you can upload documents such as driver's license or insurance cards to decrease time when visiting the store in person.

Car Dealerships Richmond

Richmond BMW is more than just your average vehicle dealership. Sure, we'll help you purchase the new or used car you've been exceedingly excited to ultimately get the keys to, but Richmond BMW can help with so much more! Our expert BMW technicians are accessible to diagnose and repair any issue your car has, as well as keeping it finely tuned for the road in front. Our amazing finance team will carefully walk you through your potential purchase and help you in making the best decision imaginable. Are you possibly looking to sell your vehicle? We'll purchase from you even if you don't purchase from us, or help you in trading up for that dazzling new vehicle you've been dreaming of. With all this, plus a awesome selection of new and used vehicles, it's no wonder our customers have made Richmond BMW one of the highest-rated dealerships around.

BMW Dealerships Near Me

Looking for the closest BMW dealerships near you? Even if we're not the shortest drive, there are numerous reasons beyond convenience to consider when looking for the best BMW store in Midlothian, Petersburg, Richmond, or Fort Lee, VA. At Richmond BMW we focus on providing astounding client service and guest gratification. Our reviews online reflect that! Call us at 8042074692 or discuss with an agent on our website to get BMW service information, BMW financing details, and more. Our highly skillful financial advisors, service advisors, technicians, product consultants and managers are standing by to assist you.

Online Car Shopping with Instant Loan Decisions

The most unique and exciting part of shopping virtually with Clicklane is the online vehicle loan marketplace that gives you instant decisions and lets you pick from an abundance of the best auto financing rates in Petersburg, Richmond, Midlothian, VA. You won't find it anywhere but with Crown and we're delighted to offer it to all our consumers. We've transformed the online car shopping process to be entirely online from start to finish so that you can immediately purchase the car of your dreams. You can even have your brand new BMW delivered immediately to your work or home or choose it up at the location if that's more convenient. Clicklane isn't just only new BMW models either. You can buy used or Certified Pre-Owned vehicle entirely online too. Give Richmond BMW a call now at 8042074692 to discover more or visit our Clicklane page.

BMW Dealership

As a client, you have a wide variety of options when looking for a BMW dealership to do business with. How do you choose the dealership that will give you the most pleasant sales or service experience? Occasionally it will be about more than which location is most convenient. After all, buying a vehicle will be one of the most essential financial and lifestyle decisions you can make. Servicing your car with the most accomplished franchise service center is likewise essential because if your BMW isn't serviced correctly, it will cost even more in the long run. Non-OEM or original manufactured parts and mistakenly serviced mechanical issues can break down other components of your BMW. The delightful news is you've done your research and seen our online reviews. When you bring your car in for service, it will be in the hands of our knowledgeable mechanics here at Richmond BMW. We're top-rated in client service and gratification and we are here to help you with all your automotive needs. Give us a call at 8042074692 or chat with us online.

BMW Richmond, VA | Richmond BMW Dealer

Richmond BMW is one of the highest-rated and most esteemed auto dealers in Richmond. Our extensive focus on customer service and enjoyment is what makes us unique from other dealerships and independent service centers around the city. Our BMW service consultants and technicians are among the most skillful in the industry so if you have additional questions about your vehicle, don't hesitate to give us a call and discuss with our team. We offer a variety of service coupons and delivery or pickup alternatives to help you save time and decrease the disruption of your daily schedule. For more details about these time-saving programs, reach out to one of our experienced service consultants today!

Saving additional time and cash doesn't just happen at our service department. Our sales department offers online car buying, a loan marketplace with instant decisions, and fast home or work delivery. To learn additional facts about this process, you can visit our Clicklane page or call and ask to speak to a sales advisor. We offer a variety of incentives to help get you into your dream car at the best price or rate imaginable.

Car Dealership Near Me

It's undeniably true that Richmond is filled with many places to buy a new or used car. But whether you live in Petersburg, Fort Lee, Richmond, or anywhere else nearby or far away, we have enormous confidence that Richmond BMW should be your first stop when looking to purchase, service, or sell a car. Why? It's all because of our extraordinary staff. Each consultant at Richmond BMW is completely dedicated to making sure you have an unparalleled experience from start to finish, no matter if you are coming in for a simple oil change or looking to purchase a brand new car! Schedule an appointment online today so you can experience what makes Richmond BMW different from all the rest, and why our delighted consumers keep coming back. We can't wait to see you soon.



The BMW X3 is fashionable and chic in every way. Loaded with infinite technological features that even the most sophisticated of drivers will find exciting, the BMW X3 is one of the best selling models in it's segment. With a wide range of configurations and options, you'll find it easy for it to perfectly fit all your needs. For more facts on how you can trade-in your vehicle to purchase a new X3, call one of our product specialists today.

BMW i4

The BMW i4 is a awesome car and one of our best selling models. The i4 is both a consumer favorite and a winner with critics. Its beautiful and trailblazing design mixed with cutting edge technology make the BMW i4 a exceptional car. One additional reason why BMW i4 is very sought after is because it's tremendously dependable and can be upgraded with an assortment of interior and exterior options precisely tailored to fulfill your needs. Whether you pick to buy or lease your next BMW i4, our knowledgeable team will be delighted to help. For more advice speak to a product or financial specialist at Richmond BMW.


The BMW X5 offers a marvelous exterior design accompanied by a very cozy and spacious interior. The moment you see this vehicle, you'll want to drive it off the lot expeditiously. Our team is here to help you with any questions about pricing, options, financing and lease incentives, give us a call today or simply click Shop Now.

BMW 3 series

Looking for a comfortable ride that will give you all of the vital and advantageous elements you need in a new vehicle? Then you will be happy with the BMW 3 series. If you're looking for a car that is totally comfortable on each level while likewise giving you a wide range of tech and entertainment options, you can't do much better. Our astonishing team will be happy to answer any questions and tell you why the BMW 3 series should be your next ride.


The first thing you will notice about the BMW X6 is just how exceptionally fashionable it is. That's why the BMW X6 is repeatedly the top choice over comparable models. Once you are behind the wheel, you'll be exceptionally glad to have world-class safety and entertainment options at your fingertips. When searching for your family's next vehicle, this is assuredly to be one to consider. Let us help you find the best incentives and APR offers.

Used Cars Near Me - Used Cars for Sale

If you're in the market for a used car in the Richmond area, then we suggest making Richmond BMW your first stop. We have an abundance of new and used vehicles including sedans, crossovers, trucks, and SUVs across a variety of makes and models. If you're worried about how pricey the pre-owned vehicle you buy might be, you'll be delighted to hear we offer an huge range of budgets across our pre-owned inventory. We have a extraordinary used sales team that are skilled in helping you find the most stunning deal. Visit our website to start searching now.

BMW Financing and Financial Services

One of the most bothersome components of searching for a new vehicle is the finance process. The good news is our knowledgeable team here at Richmond BMW is here to make this seriously easier. Our skilled finance department will help you learn everything you need to know and guide you through the process from start to finish while making sure you receive the most personal experience likely. Do you have questions about additional finance options or incentives BMW has available? We are here to meticulously go over all your options. Our priority is to repeatedly make sure our consumers leave Richmond BMW with confidence in their sales experience and ready to enjoy their new vehicle. If you choose to buy online with Clicklane, you will receive a totally unique and especially easy to understand finance experience with an online loan marketplace, live trade appraisals, and instant loan decisions. Whether it's online or in-person we will make sure you leave happy with your experience.

BMW Loans Auto Loans Auto Financing

Browsing finance and loan options when purchasing a car can be a difficult task. That's why we have a team of experts here at Richmond BMW to help explain it all and answer any additional questions you have. When it comes to the sales process, we regularly put the client first and you can have confidence that our team treats each transaction with an truthful and honest approach. With the innovative Clicklane tool, you can take advantage of our online loan marketplace and instant loan decisions so you can get the most exceptional deal possible more rapid than ever before.


Used BMW

Shopping for a used car can be difficult. That's why at Richmond BMW we try to make the process incredibly easy by letting you pick how you want to shop. Our fantastic online digital retailing tool called Clicklane allows you to remain in the driver's seat. You can find a vehicle on our website and pick whether you want to complete the whole process online without interacting with a Richmond BMW team member or whether you'd prefer to have one of our BMW specialists walk you through details of the vehicle. It's completely up to you! Either way, we're confident you'll find the used BMW that's perfect for you thanks to our plentiful selection of used BMW vehicles. Don't live in the Richmond area? You can find economical used vehicles available online with Clicklane. No matter where you live, it's our intention to help you find the most astonishing deal conceivable.

Used BMW X5

The BMW X5 is unquestionably one of our most popular models and we have a wide range of used X5 options for you to select from. The X5 offers you a delightful interior coupled with a extravagant finish to give you a amazing time behind the wheel. You can visit our website to see up to date details on the used BMW X5 we have accessible. Shop Now

Used BMW X3

If you're a fan of the BMW X3 then you will be delighted to hear we have a sizeable amount of used X3 options accessible for you to choose from. The BMW X3 provides an immensely pleasant ride and is packed with entertainment and groundbreaking technology features. It will surely make a amazing addition to your garage. If you prefer to buy your next car online with Clicklane, you can do so at your own pace in just a few clicks!

Used BMW i4

Buying a used BMW i4 may be an exceptional choice for you as you browse the limitless options you have when vehicle shopping. The BMW i4 provides you with many premium tech and performance features while again being flexible enough to fill a huge array of driving needs. Here at Richmond BMW we have a fantastic selection of used BMW i4 that our immensely knowledgable team will pleasantly review with you should you have any questions. Give us a call today at 8042074692 today!

Used BMW X6

If you're looking for a great car that utterly impresses both inside and out, you'll certainly be pleased with a used BMW X6. The noteworthy BMW X6 offers a myriad of features that will have you satisfied with your purchase. Chat with one of our product specialists now to discover more at 8042074692.

Used BMW 3 series

The BMW 3 series is a vehicle that will stimulate you to hit the road more frequently. Buying a used 3 series is a simple way to decline the cost while still getting to ensure you will experience all of the incredible features the BMW 3 series has to offer. Our team will be happy to give you a test drive today. With Clicklane, you can buy this stunning vehicle in just a few clicks and have it delivered straight to your driveway!

BMW Maintenance Schedule

One of the most important things you can do to ensure your BMW car is being properly taken care of is to stick with a regular maintenance schedule. This is critical for a wide range of issues. You want to ensure any potential issues with your car are taken care of immediately and before they become too gargantuan and expensive. Still, getting basic services like rotations, alignments, oil changes, battery replacements, and more, done on a regular basis will help keep your BMW more sturdy. To get your vehicle on a regular maintenance schedule, give the Richmond BMW Service Center a call at 8042074692 and we will be pleased to help.

BMW Tires

Taking adequate care of your BMW tires can extremely determine the health of your vehicle. Tires can corrode over a variable period of time and if they're not inspected correctly and routinely then they can make your daily drive dangerous. When you browse for new BMW tires, you have a variety of options. The service experts at Richmond BMW will help to clarify this process and ensure you are shown advised tires for your car. Often, you will find serious service specials on tires to help you save on what can occasionally be a pricey purchase. These are accessible to explore online. We have each large tire brand accessible so you can have confidence you are getting the best deal. Our mechanics here at Richmond BMW will make sure your tire service is done quickly and correctly. If you'd like to schedule an appointment to have your tires checked out or replaced, you can do that online.

BMW Brake Pads - BMW Brake Pad Replacement

Brake pads or occasionally called shoes are the parts that apply pressure to the calipers to slow or stop your wheels from rotating. Your BMW brake pads are among the most essential components of your vehicle and are very vital to help keep your vehicle operating safely. Richmond BMW ordinarily advertises BMW brake pads specials, so if you're searching for an check or trying to get your brake pads replaced, take advantage of our monthly service specials and book your next BMW service appointment online today!

BMW Richmond Service

When you bring your car in for service here at Richmond BMW you will be greeted by a world class facility complete with everything you need to ensure you have a amazing and comfy experience. That includes a waiting area filled with a plethora of amenities to make your wait peaceful while you take advantage of abundant food and beverage options along with television and visitor internet. Our technicians are trained to know your BMW inside and out so your car will be appropriately taken care of. Even if you don't drive a BMW, you can still bring in your car and our skilled staff will do everything we can to make sure your car is running like new. If you have additional questions you can ring us at 8042074692 and talk with a appropriate advisor or locate directions and stop by today!

BMW Transmission Service

There is a wide range of BMW transmission services available at Richmond BMW. Such as

  • Transmission Restoration
  • Transmission Repair
  • Transmission Fluid Change
  • Transmission Flush
  • Transmission Filter Replacement

Whichever transmission service your car is in need of, our team certainly can get it done swiftly. Our knowledgeable BMW technicians are factory-certified and are completely trained in all sorts of transmission services. Going too long without a transmission fluid change can be dangerous for your car and we want to make sure you are safe on the road. If you are in need of transmission service please call the Richmond BMW Service Center at 8042074692.

BMW Mechanics

At Richmond BMW our mechanics are OEM-trained and held to emphatic standards by both Richmond BMW and BMW. We likewise have BMW master technicians which hold certifications in all eight major auto service categories including engine repair, suspension and steering system, heating, manual drive trains, electrical system, automatic transmissions, brakes, and air condition. It's rare to find a location with such competence, but at Richmond BMW you'll receive the highest rated client service, a timely repair, and the quality you are your vehicle deserve. Call us today or schedule your auto mechanic consultation online.

BMW Service

At Richmond BMW we have a extremely adept and very professional service department full of amazing experts and mechanics who are excited to take care of your vehicle. When you bring your car to Richmond BMW you will see why we are one of the highest-rated service departments around. Whether you live in Petersburg, Chester, Richmond, or Fort Lee we have confidence our team will provide you with an excellent service experience. Our knowledgeable technicians will work vigorously to diagnose, fix, and repair every issue and ensure your car is ready for the road. We also offer substantial service specials to help you save as much as possible. You can schedule a service appointment online to reduce the amount of time you spend waiting. When you schedule an appointment you'll have a variety of services to choose from. Our technicians can perform anything from the most basic of services to complicated and laborious repairs. Visit our website to schedule your appointment today

BMW Filters

Replacing oil filters is a very vital part in lengthening the life of your vehicle. Replacing a BMW oil filter may slightly forget your mind at times, getting it checked out regularly at Richmond BMW will help lessen the chance of long term damage to your BMW and in turn lessen the amount you may have to spend to take care of your vehicle. We propose to consult with one of our Richmond BMW service specialists so you can devise a schedule that works best for you and your vehicle. Simply go to our website to schedule your service appointment online and our experienced mechanics will make sure your oil filters are in proper shape.

BMW Brake Calipers

The brake calipers are extremely vital to the neighboring brake system and in keeping your vehicle safe. The brake calipers assist in creating friction with the brake rotors to bring the vehicle to a stop. The proficient team at Richmond BMW is here to assist with any issues that may arise with your brake calipers or work in discovering if a replacement is necessary for your BMW. Once you schedule an appointment online our technicians and consultants will discuss with you and go over all of these issues and more. We will work intensely to ensure you have the best experience imaginable.

BMW Technicians

Our mechanics are among the most extremely trained in the auto industry. That's because each Richmond BMW is invariably trained so that they can immediately and cautiously work on your BMW vehicle. It's our ambition that each visitor is precisely confident and delighted with their service experience. Our advisors will talk with you during the process to make clear what absolutely is being done and answer any questions you have. Our team will do everything we can to decrease wait time while again making sure your vehicle goes under close examination to spot anything dangerous. The best part is, you can schedule your appointment online. We can't wait to see you!

BMW Recall

An open BMW recall on your vehicle can be a meaningful matter. We endorse bringing your vehicle into the Richmond BMW Service Center to resolve the recall as soon as possible so you can ensure your vehicle is secure for the road. Our advisors and mechanics will assist you through the process of any BMW recall and explain everything that will be done to your vehicle. You can schedule an appointment for your BMW recall on our website. We'll search and find any open recall your vehicle may have and give you all the accurate information you need to know. To schedule your recall appointment, simply visit our website to select the date and time you'd like to bring in your vehicle.

BMW Diagnostics

Sometimes, you may not know what is causing the issue in your BMW. Don't worry because the team at Richmond BMW is precisely trained in diagnosing an huge range of issues. Whether it's a simple fix or a complicated issue, our Richmond BMW team is gifted and ready to assist. Our specialists will have a intimate talk with you and connect throughout the process so you can have confidence that your vehicle is in wonderful care. Please give us a call at 8042074692 if you would like to schedule your appointment or if you have any questions regarding diagnostics.

BMW Battery

Whether you are looking for BMW BMW battery replacement, need to test the charge of your battery, or are simply searching for a new BMW battery to replace yourself, Richmond BMW can help you. Check out our extraordinary battery specials or call 8042074692 to order your battery online today. You can choose it up at the dealership or have it delivered. We usually promote several battery specials to help save you money, and our technicians will be delighted to answer any questions you have!

BMW Brake Specials

We repeatedly advertise different brake specials for many different brake jobs including:

  • Brake inspections
  • Brake pad replacement
  • Brake rotors
  • Front and rear brake pads
  • Rotor resurfacing
  • Rotor replacement
  • Brake calipers

Our goal is to provide you with the best prices and service to earn your business for as long as you own your BMW. Our mechanics are factory-trained so you can have confidence your vehicle is in safe hands. To find out more about our BMW brake specials, call or visit us today. You can also schedule your service appointment online.

BMW Check Engine Light

One of the most frequently misunderstood lights or indicators in your vehicle is the check engine light. The check engine light is one of the components of the onboard diagnostics system, and displays in a wide range of ways. It may say "Check Engine", be a symbol of an engine, or even be a combination of both. Each vehicle may differ somewhat depending on the BMW you drive. Onboard monitoring computers have become much more complex over the years and do a wide range of diagnostics and monitoring for your car. Your check engine light can mean exceptionally different things. It can be as simple as your gas cap being loose or something substantially serious as an engine malfunction. If your check engine light is on in your BMW, give Richmond BMW a call or schedule your free diagnostics online.

BMW Oil Change

Getting an oil change is an important service for your BMW vehicle and one that should be done regularly. Always getting an oil change at the advised intervals will go a long way in avoiding expensive and considerable repairs down the line. The mechanics here at Richmond BMW are delicately trained with serious experience in providing oil changes for your vehicle. You may have the option to pick between a synthetic oil change and conventional oil change. A full synthetic oil change is the highest quality motor oil for your vehicle. Full synthetic motor oil can make such a serious impact on the stability of your vehicle that it may help prevent pricey services in the future. If you have any additional questions about this you can give us a call at 8042074692. Or schedule an appointment and chat with a service advisor who will help you decide which option is best for you.

BMW Dealership Richmond

When searching the Richmond or Richmond area for a new or used BMW or conceivably to sell your current vehicle, Richmond BMW offers an incredible inventory of vehicles alongside an extraordinary staff that will work tirelessly to ensure you are pleased with your purchase and experience. No matter what budget you specify, our reliable Richmond BMW team will help you in finding something perfect for you with a serene sales experience. Take the time to shop our website to explore your many options and find the vehicle that's right for you and your family.

BMW Richmond | BMW dealership Richmond

There's no better place in Richmond to buy a BMW than Richmond BMW. Even if you're looking to take home a car other than a BMW, Richmond BMW should be your stop. That's because Richmond BMW offers a mammoth selection of used vehicles across an endless array of makes, models, and budgets. Of course, you can do way more at Richmond BMW than just buy a car - it's again the primary place in Richmond to trade, sell, and service your car. Take your time going through our website to discover more about everything Richmond BMW offers.